How will voice search impact SEO in 2021?

  COVID pandemic has changed the life of children the most. When a child's development needs outdoor experience & activities, more than two years in succession, they are confined indoors within four walls. On top of it, they are strapped to the computer or mobile screens for their education. Ideally, children are advised to avoid  screen time during infancy  and later during childhood to restrict it to less than an hour. On the contrary, the current situation demands them to stay in front of the screen for their entire school hours. It causes severe eye strain due to light emitted by the screen and body muscle strain, and weakness due to bad posture and sedentary lifestyle. Since this situation will take time to get normal, a constant question in every parent's mind is how to protect their child's eyes from this continuous strain. Additionally, how to compensate for the lack of physical activity! Like how we can make the children stay active indoors by playing games i...

  Are you getting confused between paid vs. organic social media promotions? Well, we have saved your time and legwork. Read it till the end to create the best   digital marketing strategy   that includes a bit of both. T he Paid and Organic Social Media Promotions, as per our experience, are the two sides of the coin. However, both are used for different goals. But using both a bit is equally important while spreading brand awareness and gaining new followers to grow your business. What are organic social media promotions? Usually, we refer to it as free social media content, including posts, memes, videos, photos, stories, etc., which all the businesses and brands use to populate their social media feeds. As a brand or a business, you can expect the following things to happen if you are posting organically. People who follow you will see your content. (Only a specific percentage of followers will see your content, also known as organic reach) Your followers’ followers w...

  Dr. Joe Thomas, Associate Consultant – Rheumatology, Aster Medcity, Kochi, Kerala, India   Various strains of the virus have made an appearance throughout the pandemic. With the shocking second wave that shattered India, a third mutation in the B.1.617 strain has been identified as the major cause behind the surge in infections. Within few weeks of the second wave, the B.1.617 variant became the dominant strain across India and has spread across 40 nations. The variant is most likely to be highly transmissible and slightly better at evading immunity than existing variants, as the country recorded nearly 400,000 new infections on 9 th  May, taking its total number of cases to more than 22 million. Animal models of the COVID 19 research, hint that it might be able to cause more severe disease. World Health Organization (WHO) designated B.1.617 a ‘variant of concern’. Variants are classified when there is evidence that they spread more rapidly and causes more severe diseas...

  Millions of people around the world have now been safely vaccinated against COVID-19, bringing us all one step closer to getting back to normal life. Citizens are considered fully vaccinated 2 weeks after their second dose of the Pfizer-BioNTech or Sinopharm or Covi-shield, or 2 weeks after the single-dose Johnson & Johnson’s Janssen COVID-19 Vaccine. Currently, there are limited data available on vaccine protection in people who are immunocompromised. Guiding principles for fully vaccinated people Resume indoor and outdoor activities following safety measures Fully vaccinated people can reduce the risk of transmitting SARS-CoV-2 to unvaccinated people. Fully vaccinated people should still get tested if experiencing Covid-19 symptoms. Fully vaccinated people should not visit private or public settings if they have tested positive for Covid-19 at least 10 days prior or experiencing Covid-19 symptoms. Fully vaccinated people should continue to follow any applicable Federal, Sta...

  The UAE National Emergency Crisis and Disaster Management Authority (NECMA) updated the national travel protocol, easing travel for vaccinated people. All travelers including those fully vaccinated are required to wear a mask at all places, buses, trains, and other forms of public transport. It has also been suggested to get tested if any symptoms appear, to quarantine, and stay in isolation if tested positive. Fully vaccinated people with Covid-19 symptoms , although is at a lower risk, should isolate themselves from others. They should be clinically evaluated for Covid-19 and tested for SARS–CoV-2. They should keep an eye for symptoms of COVID-19 for 14 days following exposure. Exceptions, where testing (but not quarantine) is still recommended following exposure to someone with suspected or confirmed COVID-19, include:  Fully vaccinated residents and employees of correctional and detention facilities and homeless shelters.

  There has been a significant rise of fungal infections in COVID-19 patients from India. Mucormycosis or Black Fungus is an opportunistic infection, in which spores of the fungus take hold of tissues in immunocompromised patients, such as those who have contracted COVID-19 or are on immunosuppressants such as steroids. The Union Health Ministry of India recently declared Mucormycosis as an epidemic in India.  Mucormycosis is a serious infection caused by group of molds called Mucormycetes. Rhinocerebral mucormycosis (black fungus) is an infection that affects the sinuses and can also spread to the brain. This fungus usually resides in the nasal mucosa and then germinates to spread from the nose into the eye and brain in diabetics, immunocompromised patients and people who have had renal transplant. Transmission generally occurs through inhalation, inoculation, or ingestion of the spores. These fungal spores are mostly present in the environment particularly in soil and on in...

  What is hormonal belly? With an increasing  weight gain  there is excessive fat deposition in the abdomen leading to what is commonly called as the ‘hormone belly’ in common vernacular. This is referred to as hormone belly (hormonal stomach) for the reasons that most people with this kind of weight gain, this is caused due to a hormonal abnormality leading to secretion of a lot of adipokines (hormones secreted from adipose tissue or fat cells) which in turn adversely influence the metabolism in the body leading to Diabetes, Lipid disturbances and also the development of heart diseases. Hormonal Disorders The various hormonal disorders that can lead to the development of hormone belly are Hypothyroidism, Cushing’s syndrome, and Acromegaly. Hypothyroidism is a condition of decreased levels of thyroid hormones. The thyroid hormones are T4 and T3, while TSH secreted from the pituitary regulates the thyroid hormone levels. Individuals with hypothyroidism are identified by an...

  At  Liqvd Asia, a digital marketing agency in Mumbai , we have constantly been updating our knowledge and expertise in using various digital marketing tools to promote the brands we are working with. Using the right stack of tools helps us create a proper strategy to compete. O ur previous discussions have already spoken about  how digital marketing helps in brand awareness campaigns  and  what digital marketing hacks you must avoid . Let us now discuss the digital marketing tools that have helped us in the past 8 years to promote the brands we are working with consistently. Ideally, these tools are like the basic tools but are the best digital marketing tools every brand owner or digital marketer must use in 2021. It helps you to build your brand from scratch. (Please note – The tools that we are mentioning here are available for free.) Best Digital Marketing tools in 2021 Analytics by Google The most important tool if you want to promote your brand online! W...

  The coupling of Digital marketing and technology has created a revolution in the past decade. It has helped brands to reach new heights in a brief period of time. Over the years, many trends started and finished. Still, there are a few trends like voice technology for SEO, social media promotions, etc., which are still trending and are here to stay for years. H owever, there are a few digital trends that brands must eliminate from their strategy if you wish your business to reach its goals. But, how will you realize which trends to use and which you must not? Situations like getting traffic on your website, getting the right followers on your social media channels, etc., is getting more and more challenging. You need not worry. We have found the top 5 digital marketing trends that we call hacks, which you must ignore while creating your digital marketing strategy to get the ideal situation while developing your brand. Top 5 digital marketing hacks which do not work anymore F...

  Your brand is the most valuable asset of your business. Additionally, assets are the essential ingredient of your brand. Storing and saving these brand assets is the most crucial aspect of your business. But how will you make sure that your brand assets are safe and can always be available to your team members? Keeping it stored inside your personal computers does not ensure safety, nor does it allow all your team members to access the assets. Also, having all your assets stored inside your personal computer or in any physical drives will never help you track its performance. As a brand owner, if you want to track your brand performance and create timely reports about it, DigiBoxx becomes the perfect choice for you.  DigiBoxx is an Indian cloud storage, and file-sharing application  developed to safeguard your assets, make them available whenever you need, and track assets’ performance which is the most critical task at the end of the day. You might be wondering why we ...

  There has been an emphasis on personal hygiene since the outbreak of the COVID-19 pandemic, but as the virus continues to spread, implementing a few stringent practices at home has become essential. There is no doubt that once you are outdoors, you come in contact with frequently touched areas. Therefore, it is important to be cautious and practice some basic tips to keep you and your family safe when you come home from work or the outdoors, in general: Don’t wear shoes inside:  Whenever you enter the house, remove your shoes straight away as you don’t want to bring germs from the outside into your home. Take your shoes off at the front door and slip into some home slippers instead. Leave your wallet and bag near the front door:  Just as your hands can become contaminated, so can your purse, handbag or backpack, especially if you’ve had it resting on public surfaces. Therefore, when you arrive home, leave your bag near the front door. Avoid placing your bag on the dinin...

  “Do you wish to download the file?” You might have got these pop-ups several times while surfing on the internet. Thousands of files are getting downloaded on your personal computer. If you are particular about your documents and store them under folders and sub-folders, then it’s fine. But at times, it becomes difficult to manage your brand-specific files.   Problems that we face while and after saving your brand-specific files You might group unwanted files with essential files in one place. You might forget the folder location or file location on your personal computer. There is a possibility that files are updated on your side, and your team has the old files with them. Documents containing important information can go missing. Similar to the problems we mentioned above, you might face several problems which are understood. These may lead you and your brand to several issues in the future. Like, You might get confused between unwanted and critical files. Folders or sub-f...

  Over the years, digital marketing has constantly been revolving around two concepts, that are practically different. One concept always sticks to addressing customer’s issues, where content needs to be tailored if you wish to solve customer’s queries. The second concept is more into mechanical and technical aspects of digital marketing like SEO, SEM, etc., where customers don’t see the nitty-gritty. I n our previous content pieces, we had spoken about  how Digital Marketing can be used for brand awareness ; it’s time for us to discuss how you can use the digital marketing trends in 2021 for brand awareness. So here we have listed the top digital marketing trends of 2021 you can use to do brand awareness campaigns. Best Digital Marketing trends of 2021 for brand awareness campaigns Your focus should be on featured snippets of Google search results For several years, SEO experts’ goal had always been to bring their brand’s website to position number one in the search result. G...

  Our last content piece helped you understand brand awareness and how digital marketing strategies will help do so. Additionally, we gave your examples of how brands use   digital marketing for brand awareness . Since you have an understanding of brand awareness, we have now tried to show you a way of how digital marketing strategies will help you to engage your customers with your brand. F irstly, customers should be at the forefront of any marketing strategy, whether online or offline. Being someone from a business background, you very well have this understanding. Over the years, we have found that brands have always been looking out for strategies that engage their customers. Additionally, along with engagement, brands have always looked for ways to interact with their customers. Brands interact with their customers in several ways. They give a significant amount of importance to the feedback, reviews, and user experience of their target customers for their brand. Engagin...