How will voice search impact SEO in 2021?

  The importance of   influencer marketing and strategies   you must use while running the influencer marketing campaign let us shortlist the top 4 social media platforms for influencer marketing. P reviously, we mentioned in our strategy discussion that a brand must select the social media platform based on the target audience and the target niche. If you wish to get a little more understanding regarding the same, read it till the end. As well know that most of the brands are using the latest trend of influencer marketing to reach their target audience. But as a brand owner, before using influencer marketing, you must know different influencers for different platforms. If you wish to get the best out of influencer marketing, you must select a social media platform that best targets your audience. Here is an explanation about the top 4 social media platforms used by influencers and what these platforms offer the business. Top 4 social media platforms for influencer market...

  When we talk about Search Engine Marketing, Search Engine Optimization (SEO) and Pay Per Click (PPC) are the two terms that come to our mind. While SEO and PPC are two different methods, they work as the two sides of the coin. W e have seen brands treating these two aspects of search engine marketing differently. However, these two disciplines tend to drive the same goal of increasing website traffic. Hence, blending SEO & PPC is necessary to reach the business goals in 2021. You might wonder, why as a brand, you need to integrate SEO & PPC. Here is why? Why Integrate SEO and PPC? The bottom line is that data is the lifeblood of SEO and PPC. SEO & PPC team can work effectively and efficiently only if data is available. If someone asks us, we will say that search engine marketing is a black box without data. Here are the top 3 reasons why a brand must integrate SEO & PPC. Top 3 reasons to integrate SEO & PPC To leverage the valuable data to the fullest Utilizin...

  We have been hearing about brands investing their time and money in influencer marketing for a while now and how micro-influencers play a role in growing sales for brands using digital marketing as a medium. It is valid from our experience that influencer marketing has grown tremendously in the past few years, alongside traditional digital marketing. W ithout going much into how influencers/ micro-influencers are ruling the space of digital marketing , which we did in our previous conversations, let us directly talk about the strategies brands use while using influencer marketing to spread awareness. We feel that every brand must have a specific plan built before using the medium of spreading brand awareness. While progressing for any influencer marketing campaign for our brands, we focus on these top 5 strategic frameworks. Here’s where we start. Top 5 influencer marketing strategies used at Liqvd Asia Determine the target audience It is imperative to understand your target audi...

  As a brand owner, now and then, you hear that email marketing is dead. But according to  email marketing research done by Capterra , for every $1 invested in email marketing, you get nearly $44 in return. Though we don’t encourage you to invest in  false email marketing hacks , we do believe in several email marketing growth hacks that are authentic. R eturns on email marketing vary from brand to brand, but getting a 44x return is a compelling point. Email marketing remains such a great way of connecting with your prospects because it is, The easiest way of personalizing your brand message! You can trace it in terms of people who opened your email & clicked on the link inside your email. If as a brand, if you are looking out for rapid growth, email marketing has the potential to deliver repeat customers. We will let you know the top 5 email marketing growth hacks you can deploy in minutes to get the necessary business growth. Top 5 email marketing hacks for business...

  Traditionally, when brands used to employ offline marketing activities, they had to create multiple strategies to drive sales for their products or services. Similarly, brands have to employ several strategies to drive sales for their brand when it comes to online marketing. Among these strategies, Affiliate marketing holds equal importance as Search Engine Optimization, Social Media Marketing, and others do! A ffiliate marketing has the potential to drive sales for your product or service. Additionally, it is a highly effective technique to generate leads where you pay solely for the output. Hence, more and more brands are leveraging the benefits of Affiliate marketing in the past few years. Google trends data suggests a growth in the average search of the term ‘Affiliate Marketing’ in the past few years. The average searches in the year  2018 – 57 The average searches in the year  2020 – 67 These searches usually comprise both brands and affiliates. Before we discuss ...

  Are you getting confused between paid vs. organic social media promotions? Well, we have saved your time and legwork. Read it till the end to create the best   digital marketing strategy   that includes a bit of both. T he Paid and Organic Social Media Promotions, as per our experience, are the two sides of the coin. However, both are used for different goals. But using both a bit is equally important while spreading brand awareness and gaining new followers to grow your business. What are organic social media promotions? Usually, we refer to it as free social media content, including posts, memes, videos, photos, stories, etc., which all the businesses and brands use to populate their social media feeds. As a brand or a business, you can expect the following things to happen if you are posting organically. People who follow you will see your content. (Only a specific percentage of followers will see your content, also known as organic reach) Your followers’ followers w...

  At  Liqvd Asia, a digital marketing agency in Mumbai , we have constantly been updating our knowledge and expertise in using various digital marketing tools to promote the brands we are working with. Using the right stack of tools helps us create a proper strategy to compete. O ur previous discussions have already spoken about  how digital marketing helps in brand awareness campaigns  and  what digital marketing hacks you must avoid . Let us now discuss the digital marketing tools that have helped us in the past 8 years to promote the brands we are working with consistently. Ideally, these tools are like the basic tools but are the best digital marketing tools every brand owner or digital marketer must use in 2021. It helps you to build your brand from scratch. (Please note – The tools that we are mentioning here are available for free.) Best Digital Marketing tools in 2021 Analytics by Google The most important tool if you want to promote your brand online! W...

  The coupling of Digital marketing and technology has created a revolution in the past decade. It has helped brands to reach new heights in a brief period of time. Over the years, many trends started and finished. Still, there are a few trends like voice technology for SEO, social media promotions, etc., which are still trending and are here to stay for years. H owever, there are a few digital trends that brands must eliminate from their strategy if you wish your business to reach its goals. But, how will you realize which trends to use and which you must not? Situations like getting traffic on your website, getting the right followers on your social media channels, etc., is getting more and more challenging. You need not worry. We have found the top 5 digital marketing trends that we call hacks, which you must ignore while creating your digital marketing strategy to get the ideal situation while developing your brand. Top 5 digital marketing hacks which do not work anymore F...

  Over the years, digital marketing has constantly been revolving around two concepts, that are practically different. One concept always sticks to addressing customer’s issues, where content needs to be tailored if you wish to solve customer’s queries. The second concept is more into mechanical and technical aspects of digital marketing like SEO, SEM, etc., where customers don’t see the nitty-gritty. I n our previous content pieces, we had spoken about  how Digital Marketing can be used for brand awareness ; it’s time for us to discuss how you can use the digital marketing trends in 2021 for brand awareness. So here we have listed the top digital marketing trends of 2021 you can use to do brand awareness campaigns. Best Digital Marketing trends of 2021 for brand awareness campaigns Your focus should be on featured snippets of Google search results For several years, SEO experts’ goal had always been to bring their brand’s website to position number one in the search result. G...

  Our last content piece helped you understand brand awareness and how digital marketing strategies will help do so. Additionally, we gave your examples of how brands use   digital marketing for brand awareness . Since you have an understanding of brand awareness, we have now tried to show you a way of how digital marketing strategies will help you to engage your customers with your brand. F irstly, customers should be at the forefront of any marketing strategy, whether online or offline. Being someone from a business background, you very well have this understanding. Over the years, we have found that brands have always been looking out for strategies that engage their customers. Additionally, along with engagement, brands have always looked for ways to interact with their customers. Brands interact with their customers in several ways. They give a significant amount of importance to the feedback, reviews, and user experience of their target customers for their brand. Engagin...

Y ou may have noticed the sales and revenue of some industries plummet during the lockdown. A few sectors have seen an almost complete shutdown of the business.  In such a scenario, marketing plays a critical role for many surviving businesses – especially digital marketing . Currently, the cost of traditional advertising, especially when there is no vision of the Return on Investment. Digital marketing helps you track your advertising rupees, paisa-by-paisa. And of course, what better time to market online than when most of the population is spending most of their time at home? In fact, a recent Google report has indicated as much – the Indian consumer feels the need to be ‘always on’ when at home.  Here are a few digital marketing strategies your business can adopt in these tricky times: Adopt a multi-channel approach Did your business adopt a one-channel digital marketing strategy prior to the lockdown? Change it, instantly. If you were already following that path, good, re...