Digital marketing with the rise of micro-influencers
It is almost 3-4 years since we have started seeing a rise in the importance of influencer marketing. Earlier, traditional marketing was the best way accepted by brands for promotion. A prediction made by Influencer Marketing Hub in 2018 suggested that micro-influencers will gain more influence over celebrities . With the current situation, it is clear now that their prediction was correct and on the mark. You might wonder how they were right in their prediction? To understand it, read it till the end. First of all, let us see the movements of brands from traditional social media marketing to influencer marketing. Change in the strategies of brands – From Social Media Marketing to Influencer marketing Back in 2017, when traditional marketing was given importance over influencer marketing, the average number of people searching for social media marketing was more than people searching for influencer marketing. The average number of users searching for Social Media Marketing ...