Conducting Business from Home? Go Digital!
Y ou may have noticed the sales and revenue of some industries plummet during the lockdown. A few sectors have seen an almost complete shutdown of the business. In such a scenario, marketing plays a critical role for many surviving businesses – especially digital marketing . Currently, the cost of traditional advertising, especially when there is no vision of the Return on Investment. Digital marketing helps you track your advertising rupees, paisa-by-paisa. And of course, what better time to market online than when most of the population is spending most of their time at home? In fact, a recent Google report has indicated as much – the Indian consumer feels the need to be ‘always on’ when at home. Here are a few digital marketing strategies your business can adopt in these tricky times: Adopt a multi-channel approach Did your business adopt a one-channel digital marketing strategy prior to the lockdown? Change it, instantly. If you were already following that path, good, re...