How will voice search impact SEO in 2021?

  When we talk about Search Engine Marketing, Search Engine Optimization (SEO) and Pay Per Click (PPC) are the two terms that come to our mind. While SEO and PPC are two different methods, they work as the two sides of the coin. W e have seen brands treating these two aspects of search engine marketing differently. However, these two disciplines tend to drive the same goal of increasing website traffic. Hence, blending SEO & PPC is necessary to reach the business goals in 2021. You might wonder, why as a brand, you need to integrate SEO & PPC. Here is why? Why Integrate SEO and PPC? The bottom line is that data is the lifeblood of SEO and PPC. SEO & PPC team can work effectively and efficiently only if data is available. If someone asks us, we will say that search engine marketing is a black box without data. Here are the top 3 reasons why a brand must integrate SEO & PPC. Top 3 reasons to integrate SEO & PPC To leverage the valuable data to the fullest Utilizin...

  We have been hearing about brands investing their time and money in influencer marketing for a while now and how micro-influencers play a role in growing sales for brands using digital marketing as a medium. It is valid from our experience that influencer marketing has grown tremendously in the past few years, alongside traditional digital marketing. W ithout going much into how influencers/ micro-influencers are ruling the space of digital marketing , which we did in our previous conversations, let us directly talk about the strategies brands use while using influencer marketing to spread awareness. We feel that every brand must have a specific plan built before using the medium of spreading brand awareness. While progressing for any influencer marketing campaign for our brands, we focus on these top 5 strategic frameworks. Here’s where we start. Top 5 influencer marketing strategies used at Liqvd Asia Determine the target audience It is imperative to understand your target audi...

  As a brand owner, now and then, you hear that email marketing is dead. But according to  email marketing research done by Capterra , for every $1 invested in email marketing, you get nearly $44 in return. Though we don’t encourage you to invest in  false email marketing hacks , we do believe in several email marketing growth hacks that are authentic. R eturns on email marketing vary from brand to brand, but getting a 44x return is a compelling point. Email marketing remains such a great way of connecting with your prospects because it is, The easiest way of personalizing your brand message! You can trace it in terms of people who opened your email & clicked on the link inside your email. If as a brand, if you are looking out for rapid growth, email marketing has the potential to deliver repeat customers. We will let you know the top 5 email marketing growth hacks you can deploy in minutes to get the necessary business growth. Top 5 email marketing hacks for business...

  Are you getting confused between paid vs. organic social media promotions? Well, we have saved your time and legwork. Read it till the end to create the best   digital marketing strategy   that includes a bit of both. T he Paid and Organic Social Media Promotions, as per our experience, are the two sides of the coin. However, both are used for different goals. But using both a bit is equally important while spreading brand awareness and gaining new followers to grow your business. What are organic social media promotions? Usually, we refer to it as free social media content, including posts, memes, videos, photos, stories, etc., which all the businesses and brands use to populate their social media feeds. As a brand or a business, you can expect the following things to happen if you are posting organically. People who follow you will see your content. (Only a specific percentage of followers will see your content, also known as organic reach) Your followers’ followers w...

  At  Liqvd Asia, a digital marketing agency in Mumbai , we have constantly been updating our knowledge and expertise in using various digital marketing tools to promote the brands we are working with. Using the right stack of tools helps us create a proper strategy to compete. O ur previous discussions have already spoken about  how digital marketing helps in brand awareness campaigns  and  what digital marketing hacks you must avoid . Let us now discuss the digital marketing tools that have helped us in the past 8 years to promote the brands we are working with consistently. Ideally, these tools are like the basic tools but are the best digital marketing tools every brand owner or digital marketer must use in 2021. It helps you to build your brand from scratch. (Please note – The tools that we are mentioning here are available for free.) Best Digital Marketing tools in 2021 Analytics by Google The most important tool if you want to promote your brand online! W...

  Over the years, digital marketing has constantly been revolving around two concepts, that are practically different. One concept always sticks to addressing customer’s issues, where content needs to be tailored if you wish to solve customer’s queries. The second concept is more into mechanical and technical aspects of digital marketing like SEO, SEM, etc., where customers don’t see the nitty-gritty. I n our previous content pieces, we had spoken about  how Digital Marketing can be used for brand awareness ; it’s time for us to discuss how you can use the digital marketing trends in 2021 for brand awareness. So here we have listed the top digital marketing trends of 2021 you can use to do brand awareness campaigns. Best Digital Marketing trends of 2021 for brand awareness campaigns Your focus should be on featured snippets of Google search results For several years, SEO experts’ goal had always been to bring their brand’s website to position number one in the search result. G...

  T he Covid-19 outbreak has completely changed the way the world is functioning. It has not only impacted nations, governments, and large businesses but has brought amendments in the functioning of even the local kirana merchants. With the government directive of maintaining social distance and ensuring sanitization, consumers today have started making a conscious choice of buying right, safe and hygienic. Even in the service sector, contactless service is being promoted. The use of masks, gloves has been made essential. It has become a way of living for the people. Keeping the above in mind, businesses have also started exploring new ways of functioning. Technical advancements and online functioning have taken over workflows, and organisations are trying to catch up with the pace of change. Within a couple of months, companies have been challenged to update and upgrade themselves. Be it global giants or local shop owners, everyone is moving towards digitalization. At Liqvd Asia, ...

  Suppose you are buying sports shoes, then your preference might be either Adidas or Puma. What do you think these brands have done in the past, that whenever someone talks about sports shoes, the first thing that comes to mind is Adidas or Puma? T hese brands have successfully embedded their name in the field of their work. These brands have become so known that everyone knows them with their brand names instead of generic names. It demonstrates the magic of doing brand awareness. In this blog, we will discuss why brand awareness is essential and how digital marketing plays a vital role in spreading awareness about your brand. Why is Brand Awareness crucial in this age? Brand awareness is a term that refers to the amount of awareness a customer has regarding a brand. It distinguishes your brand from the others in the competition. When your end consumers are confronted with several choices of a similar product, they are more likely to choose the brand they are aware of. Hence, it...