How will voice search impact SEO in 2021?

  When we talk about Search Engine Marketing, Search Engine Optimization (SEO) and Pay Per Click (PPC) are the two terms that come to our mind. While SEO and PPC are two different methods, they work as the two sides of the coin. W e have seen brands treating these two aspects of search engine marketing differently. However, these two disciplines tend to drive the same goal of increasing website traffic. Hence, blending SEO & PPC is necessary to reach the business goals in 2021. You might wonder, why as a brand, you need to integrate SEO & PPC. Here is why? Why Integrate SEO and PPC? The bottom line is that data is the lifeblood of SEO and PPC. SEO & PPC team can work effectively and efficiently only if data is available. If someone asks us, we will say that search engine marketing is a black box without data. Here are the top 3 reasons why a brand must integrate SEO & PPC. Top 3 reasons to integrate SEO & PPC To leverage the valuable data to the fullest Utilizin...

  Chronic neck pain can be caused by Cervical Spondylitis, Cervical Spondylosis or Cervical Lordosis. Relief depends a lot on completely following the treatment regimen prescribed by the doctor, as well as following every small detail that has a holistic effect on the overall outcome of your treatment. Doctors recommend diet and lifestyle steps meant to compliment the herbal medicines. In addition to that, Ayurveda doctors at Jiva Ayurveda also counsels cervical pain patient on several Do's and Don'ts which has been known to deliver higher amount of relief, faster. Treatment – the first step Unless a proper diagnosis has been done, it is impossible to arrive at an accurate underlying cause behind the pain. Once that is done, your doctor at Jiva Ayurveda will prescribe a personalised treatment path that will include herbal medicines, medicated oil to relieve neck pain as well as panchakarma therapy depending on the severity of the case. Hence, before getting into the do's an...

  Dr. Anjana Kannoth, Paediatrics, and Neonatology (Specialist) ,  Aster Hospital, Mankhool With schools intending to re-open in September in UAE, there are a few aspects that parents can keep in mind while preparing their young ones to go back to their old routine in the New Normal. Tackling the challenge of returning to school and following of routine after so long: Begin preparing them for school, weeks ahead of the actual re-opening: Waking up as per school hours, going to bed early, could be some ways to bring back the routine in their lives. This will help in the easy transition from being at home all day to going to school every day. Help your children stick to their routines and make learning playful. Make certain that a good portion of leisure time activity is active, both mentally and physically. Assure them of safety at school: Children may worry or feel scared to return to school after all the news and speculations about how deadly the pandemic. Parents can talk to...

  We have been hearing about brands investing their time and money in influencer marketing for a while now and how micro-influencers play a role in growing sales for brands using digital marketing as a medium. It is valid from our experience that influencer marketing has grown tremendously in the past few years, alongside traditional digital marketing. W ithout going much into how influencers/ micro-influencers are ruling the space of digital marketing , which we did in our previous conversations, let us directly talk about the strategies brands use while using influencer marketing to spread awareness. We feel that every brand must have a specific plan built before using the medium of spreading brand awareness. While progressing for any influencer marketing campaign for our brands, we focus on these top 5 strategic frameworks. Here’s where we start. Top 5 influencer marketing strategies used at Liqvd Asia Determine the target audience It is imperative to understand your target audi...

  In recent times, onion has become a rage and for good reasons. This commonly used kitchen ingredient not only adds flavour to your food but also comes packed with properties that can keep your hair problems at bay. Be it hair fall issue, slow hair growth, split ends or premature greying, this time-tested Ayurvedic ingredient provides a multitude of benefits for your hair. Some of you may find it difficult to use or apply onion directly to your hair. Therefore, one of the most effective ways of using onions for your hair care is to get hold of a nourishing onion hair oil for head massages. Benefits of Onion Oil  for Hair Deep Scalp Nourishment:  Give your hair an extra dose of nourishment by using Onion Oil for dull hair Onion’s natural nourishing properties will chase away dry, frizzy hair. Promotes Hair Growth:  You may use Onion Oil for hair growth by regularly massaging it on the scalp and hair. It increases blood circulation and provides adequate conditioning t...

  It is almost 3-4 years since we have started seeing a rise in the importance of influencer marketing. Earlier, traditional marketing was the best way accepted by brands for promotion. A prediction made by Influencer Marketing Hub in 2018 suggested that  micro-influencers will gain more influence over celebrities . With the current situation, it is clear now that their prediction was correct and on the mark. You might wonder how they were right in their prediction? To understand it, read it till the end. First of all, let us see the movements of brands from traditional social media marketing to influencer marketing. Change in the strategies of brands – From Social Media Marketing to Influencer marketing Back in 2017, when traditional marketing was given importance over influencer marketing, the average number of people searching for social media marketing was more than people searching for influencer marketing. The average number of users searching for Social Media Marketing ...

  As a brand owner, now and then, you hear that email marketing is dead. But according to  email marketing research done by Capterra , for every $1 invested in email marketing, you get nearly $44 in return. Though we don’t encourage you to invest in  false email marketing hacks , we do believe in several email marketing growth hacks that are authentic. R eturns on email marketing vary from brand to brand, but getting a 44x return is a compelling point. Email marketing remains such a great way of connecting with your prospects because it is, The easiest way of personalizing your brand message! You can trace it in terms of people who opened your email & clicked on the link inside your email. If as a brand, if you are looking out for rapid growth, email marketing has the potential to deliver repeat customers. We will let you know the top 5 email marketing growth hacks you can deploy in minutes to get the necessary business growth. Top 5 email marketing hacks for business...